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We often hear that one of the strengths of supermarkets is that they offer consumers choice. On this issue they seem a bit slow to tap into this large alternative market. This happened with organic, fair-trade and allergy goods, but we think they will soon change their views.
Supermarket responses so far...
Sainsbury's-from Justin King's Office (Chief Executive Officer)
Thank you for your letter. I appreciate your concerns about eh ature of the Halloween products we sell.
I can understand your worries that Halloween products may have antisocial effects. When looking at what we would sell for this year's Halloween, we talked to our customers to find out what products they would like to buy. They told us that they would prefer spooky rather than scary products. As a result, we are emphasing the fun aspect of Halloween this year.
Among the items available in our stores will be glow sticks, hair braids and face paints. We will also be selling books that will allow customers to find out about alternative ways of marking Halloween that they might like to try.
Once again than you for taking the time to write and letting me know what you think about his important matter.
Asda
From Andy Bond's office (president and CEO)
Thank you for your recent letter regarding the Halloween season.
Your concerns have been discussed with my colleagues, and our buying team have collated a range of costumes and accessories which we consider to be lighter than previously offered.
The costumes are based on a series of characters, such as fairies and witches, and still promote fun without encouraging anti-social behaviour. We do offer another range which is more adult in theme, though the store signage will clearly distinguish between the two.
Both ranges will be going out to our stores within the next week, and I would be grateful to receive any feedback you may have on our products.
Tesco
Thanks for writing-will respond fully soon
Morrison's
Following press coverage-a phone call from their press office, still waiting for a reply...
Woolworth's-from Trevor Bish-Jones (Chief Executive Officer)
"If I am honest, Halloween in the world of retail is just viewed simply as a children's party theme based around witches and scary cats etc. I do not think any conscious consideration is given to its ultimate derivation.
Increasingly across the business we are coming across instances where our range takes account of different religious perspectives, eg in our stores within the Asian community we celebrate Diwali by selling chocolates and cards to support festivities.
I will take you letter and the "Better than Halloween" publication and use it inside the business to promote debate. I am not sure what the outcome of this will be but I can assure you we will give it full consideration."
Co-op
No reply
Somerfield
General reply informing us that they have no option in their range. It was a standard letter sent to businesses that are selling products.
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